Michelob Ultra Pure Golden Hour Sessions

Michelob Ultra Pure Gold delighted guests in the summer of 2021 by creating a series of experience filled hikes and performances by ARIZONA, Jade Bird and Gallant. The design and aesthetic of the event was inspired by nature, and the golden hour hue that the brand is synonymous for. Experiences, digital, signage and take-aways were all carefully designed to create an holistic and authentic experience with nature.

Involvement: Art Direction, Design, Execution
Award: Best Fair/Festival Activation - Ex Award