Anheuser-Busch Reventón De Verano
Inspired by the vibrant textures of Cinco de Mayo, Reventón De Verano celebrates Hispanic culture by providing fans an unforgettable virtual concert experience. Combining Anheuser-Busch’s major beverage portfolios with top-tier Latin talents across multiple genres including Maluma, Becky G, Prince Royce and more. Watch their full performance recordings at the below links.
This program delivered record-breaking results for AB across multiple channels, with artist profiles leading the charge. 84 K peak concurrent viewers, 635 K engagement, 405 K hours of branded content views, 14 M views
Involvement: Creative Direction, Art Direction, Design, Production
Client: Mosaic
Award: 2022 Best Experiential Virtual Campaign - Reggie Awards
