Vachon Creators of joy tour

In 2022, Vachon in launched a tour in the Quebec market to engage with people that are looking to make a difference. The tour focused on the benefits of working at Bimbo Canada, with a strong brand presence that focused on fun, chocolately goodness. The event design included a custom truck wrap, collectible pins, custom street sign, and other branded elements.

Involvement: Art Direction, Design, Execution
Client: PRIME