M&Ms Yonge & Dundas Activation

I was tasked with creating a memorable M&M's brand experience in downtown Toronto.

The highlight of this wildly successful activation was a gigantic M&M bag spilling oversized M&Ms into a bowl that also served as a photo op. Surrounding media promotions built excitement and drew large crowds, while BAs interacted with attendees.

The falling M&Ms activation vividly brought the playful, colorful world of M&Ms to life and also functioned as structural support to keep the bag at a perfect angle.

I was responsible for structural concept, as well as graphics execution.

Involvement: Ideation, 3D design, Design, Production

Client: Prime