Scotiabank | Visa Arcade, NHL All-star Weekend

The Scotiabank arcade was a popular attraction at the NHL All-Star weekend. After multiple brainstorming sessions, it was decided to have a retro arcade theme. The brand aimed to evoke nostalgia while also incorporating a modern futuristic feel. We developed various games like skeeball, air hockey, and claw machine. Scotiabank described it as “Hands down the best activation that either Scotiabank or Visa has ever done”. This event also encouraged people to sign up for Scotia Perks, resulting in the highest number of signups for any Scotiabank activation.

Involvement: Branding, Art Direction, Design, Production

Client: T1