Faces of Fitness Chicago

Faces of Fitness is an iconic 2-day outdoor workout festival located in Chicago. I was approached by the organizer to design the look and feel of the event.

The project began with with just the logo and the website, but then grew to include all activation components including social as well as on-site photo-op design.

Pink, as well as a sweat inspired drip effect was used to give the festival a unique, highly visible aesthetic that resonate with both male and female demographics.

Involvement: Ideation, 3D design, Design, Production

Client: Faces of Chicago