McDonald’s
All Dressed Up
Popup Restaurant

To celebrate the “All Dressed Up” collab between McDonald’s and Shania Twain, we were engaged to create all the print signage for this activation—swag, exterior facade, interior signage, wall wraps, photo op… literally everything!

We took inspiration from real-world materials such as leather, denim and wood, and create unique creative assets you normally wouldn’t see in a McDonald’s restaurant.

Involvement: Creative Direction, Design, Print Production

Client: HXM