SKIP Showdown
Cross Canada Tour

For this year’s Skip Showdown, HXM once again engaged us. This time around, we designed the campaign from the ground up, leveraging the textured gradient of the new SKIP visual identity. We created a unique spotlight inspired motif, that capture the energy of a showdown, while also echoing both the angled letterform of the SKIP logo and the Canadian maple leaf. We extended this design language onto the McDonald’s trailer as well.

Involvement: Creative Direction, Design, 3D Renders

Client: HXM