The One Arcade -
Uber One Campus Tour
The One Arcade, an artfully crafted digital and physical activation, will headline the company’s fall 2025 back-to-school tour across 15 U.S. college campuses.
Students can play arcade-style games with partners like Taco Bell and Dunkin’, earning virtual coins redeemable for a goodie bag worth over $130. The tour ran from August 19–November 12, 2025, with stops including Penn State, Ohio State, UT Austin, Alabama, and Miami.
Involvement: Design, Print Production
Agency Client: Coffee ’n Clothes
Award: Bizbash - Best Mobile Tour