Ontario Lottery and Gaming Corp Lounge

During TD JazzFest in Toronto this summer, OLG established a lounge area to engage with attendees. OLG, a well known brand in Ontario, has a recognizable aesthetic that incorporates their "Confetti" motif to represent the thrill of gaming. To enhance the visibility of the lounge and strengthen their brand presence, the assortment of confetti shapes was redesigned and unified to create a cohesive and expansive graphic pattern. Throughout this process, we ensured that both the shapes and the brand colors remained unchanged.

Involvement: Art Direction, Design, Production
Client: T1