OLAY Super Serum Sampling Event

OLAY hosted multiple events across major cities to introduce their latest product, the Super Serum. For the Toronto event, I was brought on to create the overall graphic aesthetic. With only some product shots and a few web ads to work with, we’ve created a scalable iridescent liquid gradient feel, that translates to various signage and activation pieces. We expanded the usage of the hand written font that’s part of the logo, and Applied that the various signage headers throughout the event.

Involvement: Art Direction, Design, Production
Client: Rebecca Chan Events