Movement by
Michelob Ultra
Formerly Michelob Ultra Fest, the revamp of this iconic annual event began with an exploration of the movements of various workouts. Those movements were than translated into organic patterns and shapes. The entire Movement brand is built around this energetic combination. For 2020, we pivoted the design and focus on more geometric shapes to further align with the Michelob Ultra brand. This event was the Gold winner of the 2020 Chief Marketer PRO Awards.
Involvement: Art Direction, Design
Client: Mosaic
Award: 2020 Best Use of Event/Experiential - PRO Award
Award: 2020 Best Branded Series Gold - Shorty Award
